Scent marketing is something new I just heard about today. It might not be new to you but it is a very interesting concept.
The large department stores like Bloomingdales and others use scent marketing in their departments to put the customers in the mood to buy. The baby department smells like baby powder, the perfume department like a popular perfume, the linen department like freshly washed linen. You get the idea.
For those of you who sell your Christmas crafts at arts and crafts shows, scent marketing may enhance your sales. If you put up a small Christmas tree, spray it with a little pine scent, add a little bowl of cinnamon in a corner of your display, and maybe a little tray of Christmas cookies. Put your customers in the Christmas buying mood. Make their experience in your booth festive and fun.
So remember when decorating your booth in its Christmas finery, add some enticing scents to draw in more customers. People at craft shows walk by the booths and glance at each one for less than 10 seconds. Grab their attention while you can with an eye catching focal piece, well done decor, and now Christmas scents.
Not my best booth set up, but the area was only 6 feet wide. The trays have my alphabet ornaments. Very, very popular ornaments. Ornament Academy will have a lesson for those soon.
Have a great clay day!
Till next time,