Today I would like to talk to you about craft shows versus online selling. For most of my working years, I sold at craft shows because there was no internet.
When the internet came along, eBay was one of the first sites enabling the average person to sell from their home. And then Etsy came along for the crafter and artist. We all know how big they have become and how they have changed. Over the years, I have sold online on Etsy and eBay but, to be honest they just did not compare to my craft show sales. Many people do quite well selling their creations online but , I believe, for the majority it is not a way to make a living. Having said that, this also holds true for selling at craft shows.
Craft Shows versus online selling boils down to a few factors.
If you truly want to make a living selling what you create, you have to be willing to put in the time to work hard. Instant success only happens once in a blue moon. Yes, some people seem to be lucky and hit it big overnight but if you really look hard you will realize that the overnight success took years of hard work to achieve.
When you decide to sell your work take a long hard look at it. The opinions of family and friends are fine but you are the best judge of what you have made. Be honest when you take a critical look at it and ask yourself if you would buy it. Many times I have made ornaments that never made it to the selling table because I just felt they were not good enough.
When you are ready to sell, I would suggest doing a small local craft show. These are usually inexpensive and you don’t have the traveling expenses for going out of town. You may not sell much but people will look at your work and they will comment on it. And please listen to their comments with a smile because some people are just rude. Learn from this. If you discover that craft shows are not your thing then go ahead and try selling online.
Selling online is much more than just opening an Etsy shop and posting a picture. You have to know about SEO ( search engine optimization), keywords, taking optimal photos, pricing, etc, etc. As I said before, it takes time and hard work. So if you are ready, get going. Ornament Academy is here to help!
Check out Craft show tips here: Craft show tips for success